Virtual Reality Technology And Society Essays - Virtual Reality

Virtual Reality Technology and Society A Report on VIRTUAL REALITY TECHNOLOGY AND SOCIETY Prepared for Social Issues in Technology DeVry, Phoenix by Joe Rykowski Kip Yeackley July 24, 1994 TABLE OF CONTENTS ABSTRACT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .iii INTRODUCTION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 WHAT IS VIRTUAL REALITY? . . . . . . . . . . . . . . . . . . . . . . . . 1 Definitions and Terms . . . . . . . . . . . . . . . . . . . . . . . 1 Inspiration . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 THE TECHNOLOGY BEHIND VIRTUAL REALITY. . . . . . . . . . . . . . . . . . 3 Video Display Devices . . . . . . . . . . . . . . . . . . . . . . . 3 Audio Output Devices. . . . . . . . . . . . . . . . . . . . . . . . 4 Tactile Response Devices. . . . . . . . . . . . . . . . . . . . . . 5 Interactive Input Devices . . . . . . . . . . . . . . . . . . . . . 5 Computers and Software. . . . . . . . . . . . . . . . . . . . . . . 6 THE HISTORY OF VIRTUAL REALITY . . . . . . . . . . . . . . . . . . . . . 7 Virtual Reality in the Past . . . . . . . . . . . . . . . . . . . . 7 Virtual Reality in the Present. . . . . . . . . . . . . . . . . . . 9 Virtual Reality in the Future . . . . . . . . . . . . . . . . . . . 10 THE SOCIAL IMPLICATIONS OF VIRTUAL REALITY . . . . . . . . . . . . . . . 11 New Rules of Behavior . . . . . . . . . . . . . . . . . . . . . . . 11 Adverse Effects . . . . . . . . . . . . . . . . . . . . . . . . . . 12 CONCLUSION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 REFERENCES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 ABSTRACT This paper addresses entertainment's use of technology, specifically the medium of virtual reality. The focus is to define virtual reality, examine it's components, survey the field, and consider it's impact upon society. Among the definitions included are those from the artist Myron Krueger, the scholar Howard Rheingold, and the novelist William Gibson. The technological components used in virtual reality systems include the following: video display, audio input, tactile response, interactive input, and the computer hardware and software. Although a complete compilation of all the devices involved in this arena are beyond the scope of the paper, a discussion of the general areas of equipment, along with several examples of items and companies involved in the field will be given. Our survey of the virtual reality field will encompass views of past, present and future forms of

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buy custom Transformations in the USA essay For a long time, the issue of gender discrimination, class and race have been rampant in the United States. As indicated in the book Ragged Dick, written by Haratio Alger, the immigrants, majority of whom were from Africa, Europe and Asia communities were categorized by the dominant white race as minorities. The main aim of this paper is to compare the issues that are covered by Alger with other sources, both primary and secondary, with the basic aim of understanding life in the U.S. during as well as after the Civil War. Alger offers three distinct theories that help the reader understand the inequality that existed in the United States. This includes cultural deficiency, bias theory, and structural theory. The cultural deficiencies define the minority groups as inferior and having inappropriate ways of thinking, reasoning, and acting. It is notable that transformation that occurred in the U.S. resulted to industrialization and growth in commerce, although there were no any profound changes that took place until urbanization. For instance, Ragged Dick was involved into a shoe shining business that he highly considered his professional business, a factor that indicates the hard life faced by many immigrants, especially those from Canada, Latin America, Japan, Europe, and China. Most of the population in the inner cities was represented by immigrant, majority of who were living in deplorable conditions simply known as immigrant ghettos. Tales were also told in local languages, thus maintaining a close connection between the immigrants with the communities that they left in their home countries. There was the second-generation of immigrants, who demanded for equal rights, especially in the work places, a factor that significantly reduced discrimination in many places. Due to urbanization and industrialization, the immigrants were faced with various disturbing issues, such as frequency of great fires, diseases, plague, and overcrowding of the working class neighborhoods. Violence was also rampant leading to the establishment of larger and more professional police force. As explained by Alger, there were class divisions, which influenced growing interests in leisure. In conclusion one can see that, immigration resulted to overcrowding, corruption, among other vices, which have affected the U.S. society up to date. Transformations in the USA Alger discusses the issues of race, class, and gender in his book Ragged Dick. In the history of the United States, race, class and gender discrimination have been rampant during the past centuries. The migrants who were mainly the minority groups were categorized by the dominant white race representatives as minorities. This explains the transformations that have occurred in the history of the USA; thus, it is important to compare the issues covered by Alger and other primary and secondary sources in order to understand life in the United States during and after the Civil War. Alger brings up the issues of race, class, gender in his art and life. He provides readers with different ways to understand gender, racial, and class discrimination against then African immigrants in the US. There are many ways of understanding these inequalities because many people have different views on these topics. The USA is a state of many immigrants, groups, as well as cultures in its populations, and has experienced various problems considering the dominant minority relationships that have made the society increasingly diverse. Alger provides an understanding of the three important popular theories including cultural deficiency, bias theory, and structural theory. In this essay, I will explain the similarities of the issues covered by Alger in the Ragged Dick and various materials that describe different theories on class, racial, and gender discrimination. Cultural deficiencies have been used to define the minority groups as inferior and having inappropriate ways of thinking, reasoning, and acting. By this, I refer to the immigrants who are the minority in the US. These minority groups feel and act as if they are discriminated against. The ideas of discrimination are imparted to the younger generation because the minority group teaches these ideas to their children through their actions and words. In the 19th century, society typically associated race with ethnic identity and skin color as well as national identity. During the 19th century, the emergence of different races in the US made Italians to be seen as a different race then the Irish, for example; however, both were different from the Germans and the English. In Ragged Dick, Frank Whitneys father tells Dick to Remember that your future position depends mainly upon yourself, and that it will be high or low as you choose to make it1.Yet, the path to economic security and social mobility in the United States in the 19th century was seldom simple as seen from these statements and provided in the writings of Alger. Transformations that occurred in the United States of America occurred in several ways and led to industrialization and growth of commerce. However, there were no profound changes until the urbanization. US started as an agrarian economy, but advanced into an urban nation in the late 19th century. During the Civil War, the urban population increased at a high rate. Death and infant mortality rates grew in number while fertility rate decreased. However, urbanization was accelerated by immigration. During the 19th century, American citizens moved from areas with declining agricultural productivity to the cities of the East and Midwest. Most migrants were of African origin and were escaping poverty, conflicts, debt, and discrimination that they faced in the rural south. Discrimination was evident in the work places, particularly in the factories, since the black-skinned were only qualified to do unskilled labor as cooks or domestic servants. For example, Ragged Dick was involved into a shoe shining business that he considered his professional business2. Many African Americans were involved in hard labor as well as unskilled labor. The immigrants were also staying in absolute poverty, as explained by Ragged Dick that General Washington provided his pants and coats to him because he did not have any of his own. This also contributed to gender inequality in the work places because most of the unskilled labor was work undertaken by women. Foreign immigrants who migrated in large numbers influenced urban population; for instance, some of the immigrants were from Canada, Latin America, China, and Japan. The greatest number of new comers arrived from Europe. In the earlier years, some of the immigrants from Europe brought wealth with them. The ones who appeared later lacked capital to buy land and headed west. In addition, before the Civil War, Irish immigrants settled in the industrial areas where most of them got absorbed into unskilled labor3 Most of the population in the inner cities was represented by immigrants. This led to racism due to the diversity of the populace. Thus, by 1890, no single race dominated in the US. Most immigrants were rural people greatly affected by culture shock. Some of them managed to recover from culture shock by forming close-knit ethnic groupings within the inner cities and the neighborhood, commonly referred to as immigrant ghettos. These ethnic grouping offered new comers vital information from newspapers and theatres in native languages. There were also tales told in their local languages. This led to the emergence of community organizations where the immigrants maintained close ties with their native nations. They maintained close connections with the communities that they left in their home countries; some even returned within a very short term. On the other hand, other immigrants even assisted their communities to migrate to the US. Thus, the cultural cohesiveness helped to ease the pa in of separation from the immigrants native countries. This enabled them to adapt to the American economic life. The migrations that transformed the American society formed part of great global movement that influenced the entire world4. The major impact was provided by population growth and industrialization. The ethnic neighborhoods and the immigrant groups reinforced the cultural values that were well suited to economic development. However, discrimination by the whites made it difficult for some immigrants to advance. Among those affected are immigrants who had valuable skills as well as capital5. The immigrants who occupied the inner cities came to dominate due to assimilation and exclusion. Most of these occupants were young people who shared the experience of living in the inner cities. Hence, most of the immigrants with foreign-born ethnic ties were involved in a competition against the desire for assimilation. Second-geeneration immigrants decided to come with new ways of socialization; for instance, women demanded for their rights as a way of preventing forced marriages or gender discrimination in the workplace. The natives also influenced assimilation by requiring English to be included in the curriculum in public schools, and employers demanded that workers use English at the workplace. Church leaders were usually native born Americans or more assimilated immigrants who encouraged the new comers to adopt American lifestyle. Other reforms were made to conform to the norms of the new country. Consequently, many immigrants maintained their ethnic cultures and led to the creation of distinctive communities. There were restrictions that led to the screening of immigrants through standards like literacy tests; however, these restrictions kept away only a small number of aliens because the immigrants provided cheap and plentiful labor to the rapidly growing economy that accelerated the industrial development of the US5. Class system was very rampant because wealthy citizens were the principal force behind the creation of great art museum and other social and recreation facilities such as parks. As the material and social aspirations of the wealthy grew, they required the public life and demanded the city to provide them with amenities that would match their expectations. Due to urbanization and industrialization, the immigrants were faced with various disturbing facts including the frequency of great fires, diseases, plague, and overcrowding of the working class neighborhoods. The immigrants were exposed to improper disposal of human and industrial waste, air pollution. Above all, urban po verty, crime, and violence accelerated with little success due to the involvement of middle-class people who believed that a lot of assistance would contribute to dependency. They grew particularly alarmed over the increasing number of children in the inner cities that attracted a lot of attention among the reformers. However, the attention never lasted for long. Poverty and overcrowding led into crime and violence. The native-born Americans believed that immigrants committed crimes because of the violence proclivities among their populations. This led to the creation of larger and more professional police force. The immigrants could only seek protection from the political machine that owed its existence to the power vacuum that the growth of the cities created for the political voting power. Class divisions influenced the growing interest in leisure where members of the middle class spent a lot of time. Leisure life bridged the differences of class, race, and gender. For instance, saloons and certain sporting events were male activities6. According to Alger, Ragged Dick, like other immigrants, could socialize in gambling houses that were overcrowded by young boys who misused their hard earnings. At these meetings, the juveniles would take refreshments at two cents a glass. Shopping and attending the tearooms were associated with women. This is in contrast to the cafeteria attended by the immigrants. Alger explains that the tearoom that Ragged Dick attended was a small apartment with a few plain tables without tablecloths; the class of clients who attended it was not very familiar. The meals provided were substandard. On the other hand, popular forms of entertainment developed in the cities whereby many ethnic communities maintained their own style. The Media opened few entertainments to the black performers due to racial discrimination. In addition, performers of both races tailored their acts to prevailing white prejudices in a manner that ridiculed the blac ks. Discrimination was also prevalent in the schooling system. Even though compulsory school attendance laws existed, the rural school lagged behind the urban schools. In the South, most immigrants had no access to the public schools, but for the whites opportunities for schooling expanded drastically. In addition, during the post-Civil War era, there were important educational opportunities open for women, they were less for men and denied to black women7. In conclusion, immigration led to the development of cities characterized by corruption, filth, overcrowding, and diseases. The city governments were dominated by political machines and ruled by party bosses that were the major source of inefficiencies as well as corruption. These cities brought together races, ethnic groups, and class systems. Hence, the immigrants were greatly affected by racial, class and gender discrimination8. Buy custom Transformations in the USA essay

Markting Essay Example | Topics and Well Written Essays - 250 words - 1

Markting - Essay Example This mode of shopping is also convenient to the customer as it saves time as compared to shopping in a supermarket. The process is excellent as I was able to do the shopping at the comfort of my home and the delivery was on time. In terms of cognitive/affective dimension am willing to forfeit shelve shopping for online shopping. Online shopping is more informative to the customer than shelve shopping. Supervalu is one of the leading grocery retailers in the US with more than 2000 retail outlets around the country. Having a wide retail outlet in the US Supervalu provides its customers and the citizens’ at large proximity to groceries in the country. The store offers several discounts to its customers including save a lot plan where the customer can save up to 40% on groceries. This has led to an increase of its customer base over the years. An elaborate customer care process at Supervalu will help in improving the shopping experience of its customers and help in attracting more customers. Customer relations are very vital to any business. I believe improved customer care and proper information to the customers will help in attracting and retaining of customers. A business unit should always aim at maximum customer satisfaction at all time. This will ensure customer loyalty now and in the future. (Assael

Compare and contrast between the philosophical thoughts of Booker T Essay

Compare and contrast between the philosophical thoughts of Booker T. Washington and W. E. B. Dubois - Essay Example He sympathized with the black community to accept discrimination until such time they had material wealth to sustain their struggle. Moreover, Washington argued that the problem of black people could only be solved through hard work that lead to economic prosperity (Booker T. Washington vs. W.E.B DuBois). Furthermore, Washington believed in education of the black people. He understood that education was an important tool in harnessing craftsmanship, farming skills, and enterprise. He believed that if people were educated they would easily cultivated the virtues of patience and thrift. Washington argued that these values would help black people win over the respect to the whites and make them integrated in the society. Du Bois was a political philosopher and an intellectual who lived from 1868 to 1963. He disputed Washington ideas and argued that they would aggravate discrimination of the black people rather than deliver them from servitude. Instead of perseverance Du Bois pursued political agitation and civil movement agenda. He helped form the NAACP. Moreover, Du Bois argued that social change can only be brought about by the influence of black college and university students. Du Bois referred to student as’ the Talented Tenth’ (Karenga 368). Washington and Du Bois agreed on the role of education, but they differed on how it would help the black community. For Washington, education was all good for everyone. However, Du Bois argued that education would only help a small group of the talented youth. Therefore, educated secured the plight of students only (Karenga 369). This called for civil rights movement to secure the rights of other black people from the white’s supremacy. Washington was more compromising while he requested the whites to offers the black people jobs and education and in return give up the demand for social equality. On the other hand, Du Bois was a militant who overturned the philosophy of Washington to a halt and made it

Time and Landscape Essay Example for Free

Time and Landscape Essay A landscape where we live in can influence who we really are as we grow up with it and it allows us to understanding more about ourselves with our constant interaction with the landscape. However it is possible that we are not able to connect with the landscape, because of our incompatibility with it, hence it has no impact or influences upon us. Sometimes we adapt ourselves to a landscape and we learn from it, but due to unforeseeable circumstances, we change to a different environment and we have to evolve our mentality in order to be able to comprehend a new landscape. Through time, we can have a better understanding about ourselves as we bond with the landscape and we tend to eliminate any ambiguity that exists between ourselves and the landscape. A landscape where we grow up in provides us sentimental values and it is these values that provide us with thoughts to reflect on during tough times, due to the significance of the landscape. What we are able to learn and decipher from a certain landscape is different to others because no two man would ever see a same vision from a same angle and any attempt to share thoughts would create an undercurrent of hostility towards each other. It is these landscapes that can provide us memories that are so deep that we are not willing to let go of it and we hold on to it to death. This notion is explored through Rachel Perkins’ film One Night The Moon through the physical dominance of sky and the mountain ranges, where we learn about the landscape and also the mental struggle of its inhabitants. In One Night The Moon , the story explores a theme of loss, whereby the loving child Emily Ryan. It is also possible that we live in a landscape for a long period of time and we start to fight against it. People often abide their traditions as they learnt it from their ancestors which have passed in down from centuries ago. These traditions are contained within a landscape which influences them to have those traditions. The constant evolving of the world have forced a certain groups or individuals to alter their traditions, but they are still who they really are in the sense that their sense of belonging deeper down heir hearts are the same. Aboriginals in Australia may have had their land invaded by white settlers, but they still live in their own little communities. Although they have lost some of their cultures, but the memory of it is still within them because it was their interactions with the Australian landscape in the past that influenced them deeply, thus engraving those memories in their hearts. They may have physically lost the battle trying to keep the landscape they own, but they will never lose the mental battle because memories and imagination allows individuals to convert things that are completely different to something in which they understand. This is similar in One Night The Moon because even though Albert worked for the police he will never be able to forget his landscape from the past because it is in his blood. Xxxxxfinish this paragraph. Our actions portrays who we are, but ultimately it is the landscape in which we live that influences who we are and subsequently transforms us to project our true emotions. Landscapes not only influences us , but it also helps to create memories. However sometimes we do disagree with a particular landscape and we try to repel from it, but what we are unaware of is the firm recollection that they provide to us in our hearts and it makes forgetting a certain landscape something hard to do.

Drought and Global Climate Change :: Environment, Climate Change

Drought is a multi-causal and complex environmental issue, and can have serious socioeconomic consequences. Recently, IPCC (the Intergovernmental Panel on Climate Change) in Fourth Assessment Report (AR4) concluded that South Asia and the Middle East would experience sever, prolonged droughts as a result of global climate changes, explicitly the increase in greenhouse gases in the atmosphere (IPCC, 2007). Drought is a weather-related natural disaster whose effect is aggravated by human activities. Sometime drought affects large regions and even several countries for a long period of time. Drought has a serious impact on food productivity of a land, and even on the life expectancy of inhabitants. The aftermath of drought involves in socioeconomic, ecological issues (WGA, 1996) (Jeyaseelan, 2005; Pongracza et al., 1996). Iran encompassing drylands has been periodically jeopardized by drought events, which have devastatingly affected society and environment (Shamsipour et al., 2008). Therefore, the study of drought needs several sources of datasets. In other words, the design of a planning project for a region for sustainable development, the acquisition of updated data is critical, particularly for countries with arid to semi-arid climates. The recent innovations in remote sensing methods have brought new solutions to study of environmental problems in geosciences. In the assessment of natural hazards like drought, remote sensing provides rapid, instant spatial data about the natural phenomena; they are useful in decision-makings as well as weather forecasts (Sunyurp et al., 2004). The monitoring of drought via remote sensing depends on the factors that cause drought (Jeyaseelan, 2005). Drought indicators and variables, obtained through remotely sensed data, can carry some uncertainties, which is induces by the sensitivity of factors, or their dependency to weather and environment conditions. Additionally, some non-standard algorithms might lead to wrong estimation of drought intensity. More effective methods for increase accuracy of assessment and analysis of remotely sensed data are applying models which can combine in data layers. Geographic Information Systems (GIS) are used to combine the layers of data in the modeling of drought. Recently, space technologies, such RS and GIS, and the numerical modeling techniques have been developed as powerful tools for the ecological assessment of environment (Krivtsov, 2004; MacMillan et al., 2004; Store and Jokimà ¤ki, 2003). Utilizing these technologies not only supply a platform to support multi-level and hierarchically integrated analysis on resource and environment, but also integrate the obtained information in a comparative theoretical ecosystem analysis. Meanwhile, Plummer (2000) argued that perspectives of combining ecological models and remotely sensed data would focus on the estimation of accuracy, the issues of spatial and temporal scale, and long-term comprehensive datasets.

Dell Essay

4. Is Dell’s strategy working? What is your assessment of the financial performance that Dell’s strategy has delivered during fiscal years 2000-2008? Use the financial ratios presented in the Appendix of the text (pages 240-241) as a basis for doing your calculations and drawing conclusions about Dell’s performance. Selected Financial Statement Data for Dell Inc., Fiscal Years 2000 – 2008 (in million, except per share data) | February 1, 2008| February 2, 2007| February 3, 2006| January 28, 2005| January 30, 2004| February 1, 2002| January 28, 2000| Results of Operations| | | | | | | | Net Revenue| 61,133| 57,420| 55,788| 49,121| 41,327| 31,168| 25,265| Cost of Revenue| 49,462| 47,904| 45,897| 40,103| 33,764| 25,661| 20,047| Gross Margin| 11,671| 9,516| 9,891| 9,018| 7,563| 5,507| 5,218| Gross Profit Margin| 19.1%| 16.6%| 17.7%| 18.4%| 18.3%| 17.7%| 20.7%| Operating Expenses| | | | | | | | + Selling, general and administrative| 7,538| 5,948| 5,051| 4,352| 3,604| 2,784| 2,387| + Research, development and engineering| 693| 498| 458| 460| 434| 452| 374| + Special charges| -| -| -| -| -| 482| 194| Total operating expenses| 8,231| 6,446| 5,509| 4,812| 4,038| 3,718| 2,955| Total operating expenses as a % of net revenues| 13.5%| 11.2%| 9.9%| 9.8%| 9.8%| 10.4%| 10.9%| Operating Income| 3,440| 3,070| 4,382| 4,206| 3,525| 1,789| 2,263| Operating profit margin| 5.6%| 5.3%| 7.9%| 8.6%| 8.5%| 5.7%| 9.0%| Investment and other income (loss), net| 387| 275| 226| 197| 186| (58)| 188| Income before income taxes extraordinary loss, and cumulative effect of change in accounting principle| 3,827| 3,345| 4,608| 4,403| 3,711| 1,731| 2,451| Provision for income taxes| 880| 762| 1,006| 1,385| 1,086| 485| 785| Net Income| 2,947| 2,583| 3,602| 3,018| 2,625| 1,246| 1,666| Net profit margin| 4.8%| 4.5%| 6.5%| 6.1%| 6.4%| 4.0%| 6.6%| Earnings per common share: Basic| 1.33| 1.15| 1.50| 1.20|  1.02| 0.48| 0.66| Diluted| 1.31| 1.14| 1.47| 1.18| 1.01| 0.46| 0.61| Weighted average shares outstanding: Basic| 2,223| 2,255| 2,403| 2,509| 2,565| 2,602| 2,536| Diluted| 2,247| 2,271| 2,449| 2,568| 2,619| 2,726| 2,728| | | | | | | | | Cash Flow and Balance Sheet Data| | | | | | | | Net cash provided by operating activities| 3,949| 3,969| 4,751| 5,821| 3,670| 3,797| 3,926| Cash, cash equivalents, and short-term investments| 7,972| 10,298| 9,070| 9,807| 11,922| 8,287| 6,853| Total assets| 27,561| 25,635| 23,252| 23,215| 19,311| 13,535| 11,560| Long-term debt| 362| 569| 625| 505| 505| 520| 508| Total stockholders’ equity| 3,735| 4,328| 4,047| 6,485| 6,280| 4,694| 5,308| Profitability Ratios | January 28, 2000| February 1, 2002| January 30, 2004| January 28, 2005| February 3, 2006| February 2, 2007| February 1, 2008| Gross Profit Margin| 20.7%| 17.7%| 18.3%| 18.4%| 17.7%| 16.6%| 19.1%| Operating Profit Margin| 9.0%| 5.7%| 8.5%| 8.6%| 7.9%| 5.3%| 5.6%| Net Profit Margin| 6.6%| 4.0%| 6.4%| 6.1%| 6.5%| 4.5%| 4.8%| The chart shows the Profitability Ratios of Dell from 2000 to 2008. In general, from 2000 to 2008, the profit of Dell was quite stable. As we can see, Dell’s strategy is still working and makes a lot of money for Dell every year. However, there was no remarkable increase. The net profit margin has been about 5% during Fiscal Years 2000 – 2008. | January 28, 2000| February 1, 2002| January 30, 2004| January 28, 2005| February 3, 2006| February 2, 2007| February 1, 2008| Return on total assets (ROA)| 14.4%| 9.2%| 13.6%| 13.0%| 15.5%| 10.1%| 10.7%| Return on Stockholder’s Equity (ROE)| 31.4%| 26.5%| 41.8%| 46.5%|  89.0%| 59.7%| 78.9%| Return on invested capital (ROI)| 28.6%| 23.9%| 38.7%| 43.2%| 77.1%| 52.7%| 71.9%| The chart indicates ROA, ROE and ROI of Dell from 2000 to 2008. From 2000 to 2008, ROA has been stable because Dell built a lot of manufactory. However, ROE and ROI had very impressive increase since 2000. In 2006, ROE reached the peak 89% and ROI reached the peak 77.1%. It proved that Dell has used the monetary capital invested in its operations and the returns to those investments very effectively. | January 28, 2000| February 1, 2002| January 30, 2004| January 28, 2005| February 3, 2006| February 2, 2007| February 1, 2008| Long term debt to capital ratio| 0.09| 0.10| 0.07| 0.07| 0.13| 0.12| 0.09| Long term debt to equity ratio| 0.10| 0.11| 0.08| 0.08| 0.15| 0.13| 0.10| The chart shows 2 leverage ratios of Dell: Long-term debt to capital ratio and long term debt to equity ratio. These ratios are quite important because they measure creditworthiness and balance sheet strength. As we can see, all the ratios were very low, under 0.2 which had very good effect to the creditworthiness and balance sheet strength. Besides that, they could also help Dell to borrow additional funds if needed. In conclusion: Through the analysis, we can say that Dell’s strategy is still effective. It helps Dell to earn a lot of money every year. However, although Dell has gained profit during Fiscal Years 2000 – 2008, there was no remarkable increase in profit and it seemed to be stable. Dell’s strategy has been very successful when it helped the company to control the cost very well and run the company very smoothly. 5. What does a SWOT analysis reveal about the attractiveness of Dell’s situation in 2008? Dell SWOT analysis Strengths: * World’s largest PC maker. * One of the best known brands in the world. * First PC maker to offer next-day, on-site product service. * Direct to customer business model. Uses latest technology. * Dell has remarkably low operating cost relative to revenue because it cuts out the retailer and supplies directly to the customers. * Dell’s Direct Model approach enables the company to offer direct relationships with customers such as corporate and institutional customers. * Dell’s direct customer allows it to provide top-notch customer service before and after the sale. * Each Dell system is built to order to meet each customer’s specifications. Reliability, Service and Support. * Dell boasts a very efficient procurement, manufacturing and distribution process allowing it to offer customers powerful systems at competitive prices. * Dell is able to introduce the latest relevant technology compared to companies using the indirect distribution channels. * Dell is not a manufacturer; Components are made by the suppliers and Dell assembles the computers using relatively cheap labor. The finished goods are then dropped off with the customer by courier. Dell has total command of the supply chain. * Dell turns over inventory for an average of every six days, keeping inventory costs low. * Dell is enhancing and broadening the fundamental competitive advantages of the direct model by increasingly applying the efficiencies of the Internet to its entire business. Weakness: * A huge range of products and components from many suppliers from various countries. * Computer maker and not the computer manufacturer, making DELL unable to switch supply. * Dell lacked solid dealer / retailer relationships. * No propriety technology * Not attracting the college student segment of the market. Dell’s sales revenue from educational institutions such as colleges only accounts for a merely 5% of the total. * Dell’s focus on the corporate and government institutional customers somehow affected its ability to form relationships  with educational institutions. * For home users, Dell’s direct method and customization approach posed problems. For one, customers cannot go to retailers because Dell does not use distribution channels. * Customers just can’t buy Dell as simply as other brands because each product is custom-built according to their specifications and this might take days to finish. Opportunities: * Diversification strategy by introducing many new products to its range. * Personal computers are becoming a necessity now more than ever. Customers are getting more and more educated about computers. Second-time buyers would most likely avail of Dell’s custom-built computers because as their knowledge grows, so do their need to experiment or use some additional computer features. * The internet also provides Dell with greater opportunities since all they have to do now is to visit Dell’s website to place their order or to get information. * Since Dell does not have retail stores, the online stores would surely make up for its absence. It is also more convenient for customers to shop online than to actually drive and do purchase at a physical store. Threats: * Competitive rivalry that exists in the PC market globally. * New entrants to the market pose potential threats. * The threat to become outmoded is a pulsating reality in a computer business. * Price difference among brands is getting smaller. * Dell’s Direct Model attracts customers because it saves cost. Since other companies are able to offer computers at low costs, this could threaten Dell’s price-conscious growing customer base. * With almost identical prices, price difference is no longer an issue for a customer. They might choose other brands instead of waiting for Dell’s customized computers. * The growth rate of the computer industry is also slowing down. Today, Dell has the biggest share of the market. If the demand slows down, the competition will become stiffer in the process. Dell has to work doubly hard to differentiate itself from its substitutes to be able to continue holding a significant market share. => Technological advancement is a double-edge sword. It is an opportunity but at the same time a threat. Low-cost leadership strategy is no longer an issue to computer companies therefore it is important for Dell to stand out from the rest. 6. Which company is competitively stronger—Dell or Hewlett-Packard? Use the weighted competitive strength assessment methodology shown in Table 4.2 of Chapter 4 to support your answer.